BRANDING, PRINT, ENVIRONMENTAL GRAPHICSProject:
The Promenade Shops Lifestyle Center Brand Formatting
Poag and McEwen
Design challenge addressed creating a brand template for a family of existing Poag & McEwen Lifestyle Centers incorporating existing icons.
The size and proportion of icon and text, fonts and inclusion of the common tagline were all part of the assignment in addition to providing digital art files complete with cross media color specifications.
LGD designed the logo icon for The Promenade Shops at Saucon Valley as part of this effort.