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brand_identity - Poag McEwen Branding - lebowitz gould design

BRANDING, PRINT, ENVIRONMENTAL GRAPHICS

Project:
The Promenade Shops Lifestyle Center Brand Formatting

Client:
Poag and McEwen
Memphis, TN

Design challenge addressed creating a brand template for a family of existing Poag & McEwen Lifestyle Centers incorporating existing icons.

The size and proportion of icon and text, fonts and inclusion of the common tagline were all part of the assignment in addition to providing digital art files complete with cross media color specifications.

LGD designed the logo icon for The Promenade Shops at Saucon Valley as part of this effort.