BRAND STANDARDS, HOSPITALITY, ENVIRONMENTAL GRAPHICSProject:
St. Regis Global Sign Stds.
Starwood Hotels & Resorts Worldwide, Inc.
White Plains, NY
Designed to establish corporate brand expectations for process, quality and style guidelines for the St. Regis brand voice, the comprehensive standards document was developed as a reference document to the St. Regis Architecture & Construction Standards.
St. Regis identification specification for proportions, illumination and materials as well as directional signage were addressed.