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brand_identity - White Plains Hospital Center Branding Wayfinding - lebowitz gould design

BRANDING, HEALTHCARE, ENVIRONMENTAL GRAPHICS

Project:
White Plains Hospital Center, White Plains, NY

Client:
White Plains Hospital Center
White Plains, NY

Branding study integrating new positioning line across signage, print and marketing.

Included design of consistent site identification and wayfinding for its urban WPHC superblock campus in downtown White Plains.

Design of interior wayfinding program integrated new Emergency Department pavillion and renovated areas throughout the hospital.