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corporate - Hertz Divisional & Licensee Global Branding - lebowitz gould design


Design & development for global rollout of the new Hertz masterbrand logo

The Hertz Corporation
Montvale, NJ

The multi-assignment scope was to build an identity system for the global brand around their newly minted masterbrand logo.

The Brand Bar and Logo Badge were established to 'own yellow' no matter the context.

Typographic treatments were established for existing and future divisions, wholly-owned subsidiaries and licensees globally, customer loyalty programs, corporate products, services and collections, and a specific configuration for partner situations where Hertz Yellow could NOT be mandated.

Program included project management with client Purchasing Dept. and the vendor, master business card production templates and user templates in Microsoft Word for ALL divisions.