BRAND STANDARDS, ENVIRONMENTAL GRAPHICSProject:
Hertz Corporate Identity Standards
The Hertz Corporation
Park Ridge, NJ
Standards for Hertz worldwide retail facilities include design of the corporate logo and signage guidelines flexible enough to work at over 8500 locations, in 145 countries including 83 major airports around the world.
Interior branding includes modular counter backwall system (Logo, illuminated point of purchase and magnetic message modules that are flexible enough to meet varying state requirements) directional and interactive kiosks.