BRANDING, PRINT, WEB, TRADE SHOW, PACKAGINGProject:
Desso Hospitality Corporate Identity & Marketing Materials
Design and re-branding of European Axminster carpet manufacturer headquartered in Holland, expanding and repositioning their U.S. hospitality market to relate to U.S. interior designers, architects, hoteliers and developers.
The website and printed materials provide designers with a library of patterns, color palettes, and resource materials supporting the specification of Axminster wool carpet and its maintenance and installation, establishing them as a reliable resource.
Work began with repositioning of the logo, a stationery package, development of capabilities overview, and maintenance and installation brochures and included a promotional website, tradeshow displays, a color and texture sample display containing 600 color poms, a Quick-Ship Program Kit and Sales binder to organize all branded materials on the shelves of interior designers' and architects' materials libraries.