BRAND STANDARDS, PRINT, WEBProject:
The Hertz Corporation Worldwide Advertising Intranet Guidelines
The Hertz Corporation
Park Ridge, NJ
The 2005 Hertz Worldwide Advertising Guidelines were produced and posted as an intranet landing page with downloadable PDF files from the secure-access Hertz intranet site.
The project began with an analysis of material submitted through a global audit and review of multi-lingual formats; the designs and guidelines expanded the existing family of advertising to include new grid formats and a new font.