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web & email - Hertz World Advertising Guidelines Intranet Site - lebowitz gould design

BRAND STANDARDS, PRINT, WEB

Project:
The Hertz Corporation Worldwide Advertising Intranet Guidelines

Client:
The Hertz Corporation
Park Ridge, NJ

The 2005 Hertz Worldwide Advertising Guidelines were produced and posted as an intranet landing page with downloadable PDF files from the secure-access Hertz intranet site.

The project began with an analysis of material submitted through a global audit and review of multi-lingual formats; the designs and guidelines expanded the existing family of advertising to include new grid formats and a new font.